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A LITTLE PINK. A WHOLE LOT OF YOU. ✳ MEET THE LUME UNIVERSE
BEAUTY WITH A DIFFERENT ENERGY

A little
more
wow.

Feel-good textures, unapologetic color, and little gestures that make the day more yours. Hi, we are Lume.

Meet your new crush ↗
✳CARE CAN FEEL LIGHT.
AND A LITTLE PLAYFUL, TOO.
Lume pink and lilac collection with translucent gel shapesyour new
happy
place ☺THE PINK CHAPTER / 01
01 / A MATCH MADE IN PINK

Hello, new
favorites.

Six ways to give your ritual more personality. Explore the textures, choose a favorite, and play with combinations.

FACE MIST / 100 mlR$98

A fine mist in a bottle you will want to keep on display. Your favorite little break, bottled.

FACE SERUM / 30 mlR$148

A fluid texture, a delicate finish, and a dropper that turns a gesture into a little ritual.

FACE GEL-CREAM / 50 gR$128

A little jar of softness. The idea is simple: make your moment of care feel more enjoyable.

LIP BALM / 15 gR$54

Small in size, big on personality. A little touch of shine to keep in your bag.

BODY LOTION / 200 mlR$138

A creamy-textured lotion and an invitation to take a pause after your shower.

SHOWER GEL / 150 mlR$88

Foam, water, and a good playlist. A playful start to your time to switch off.

Concept collection. Names, packaging, suggested formulas, and prices are illustrative.

02 / WHAT IS YOUR MOOD?

Your day.
Your rules.

There is more than one way to take a pause. Choose a moment and explore a combination from our collection.

☺

Start light. End smiling.

A trio to accompany the start of the day: a pause, a texture, and a little finishing touch.

  1. 01
    lume✳Pink cloudFACE MIST
    100 ml
    Pause for a moment

    Pink cloud

  2. 02
    lume✳Dew dropFACE SERUM
    30 ml
    Enjoy the texture

    Dew drop

  3. 03
    lume✳Lip crushLIP BALM
    15 g
    Take it with you

    Lip crush

lume
☺PLAY WITH THE POSSIBILITIES
03 / MORE COLOR, FEWER RULES

Beauty does
not need a
serious face.

Lume began as an idea: what if care made more room for joy? A beauty brand with soft shapes, friendly words, and a desire to break out of autopilot.

01

More personality

A collection that becomes part of your space.

02

Less complication

Clear information, simple choices, one gesture at a time.

03

Your own rhythm

The ritual fits your day. Not the other way around.

04 / NOTES FROM OUR UNIVERSE

A little
pink thinking.

Ideas for the moments between one thing and the next. No rush to reach the next step.

05 / LET’S TALK

Curious?
We love that.

A few answers to get to know the Lume idea.

What is Lume?+

A fictional brand created by Eway to explore visual identity, art direction, and a beauty ecommerce experience.

Can I buy the products?+

The bag is an interactive demo. You can add, remove, and combine products, but there is no payment, actual order, or shipping.

How does the mood selector work?+

Each moment presents an editorial trio from the collection. It is a way to explore the catalog, without skin diagnosis or clinical recommendations.

Why so many textures and colors?+

They make the brand recognizable and give choices context. Shapes, volumes, pink, and lilac are part of the project’s visual personality.

Can Eway create a store for my brand?+

Yes. This project demonstrates brand and interface possibilities. Contact Eway to discuss your catalog, goals, and business integrations.